Monica Hedberg is a prominent Swedish entrepreneur and investor with a track record of building and exiting several businesses. Named Female Entrepreneur of the Year and Female Investor of the Year by Dagens Industri, she's been a key player in Sweden's startup ecosystem and prominent supporter of female investors.

Monica Hedberg

Partner, Investor Relations Manager

An economist by education, Elin has a strong background in finance & fundraising, operations, and expansion. She has 10 years of experience building and scaling businesses – from launching her own ecommerce brand to serving as venture manager at Hidden Dreams.

Ellie Fokas-Schuettinger

Partner, COO

Jesper is an experienced business leader, entrepreneur, investor, sales person and board representative. He has a background from both listed and unlisted environments. During the last decade Jesper has founded, built, scaled and also advised several companies.

Jesper Vendel

Partner, CEO Pinecone Sweden

Camilla Andersson is an experienced serial entrepreneur and board professional (ex. chairman of SpareBank 1 SR-Bank Stiftelse). She notably started TextTV (exit:TV2), WIN Ventures, and HER. She was recently responsible for raising 150m NOK for Feddie Destillery as investor relations manager.

Camilla Andersson

Partner, Investor Relations

Michael Eeg is a Danish investor and entrepreneur who, along with his business partner Jesper Brandt, played a pivotal role in establishing and expanding the retail chain Normal in Norway, which under his leadership grew to 100 stores, 1,500 staff and 1 billion NOK in revenues.

Michael Eeg

Partner

Stewart Stanbra is a serial entrepreneur and co-founder of College Scholarships USA (CSUSA) in 2017, which became Scandinavia’s leading sports placement agency before getting acquired by Keystone Sports in 2021 where he served as VP Commercial & Finance.

Stewart Stanbra

PARTNER

Anders Storeng is a prominent Norwegian business lawyer. Anders studied law at University of Oslo and Harvard Law School, and has a background from McKinsey, Schjødt and DLP Piper. His legal expertise encompasses a wide range of corporate and contractual issues.

Anders Storeng

PARTNER, LAWYER

Alvin Dammann Leer is the founder of Pinecone and grandson of Sir Erik Dammann, founder of global non-profit Future In Our Hands. Alvin studied journalism and social entrepreneurship in London and Boston and worked at WWF and Innovation Norway before starting 10+ companies.

Alvin Dammann Leer

Founder and Director, Pinecone / CEO, Bell AI