April 25, 2025

Peter Näslund joins as Partner

Pinecone Ventures is expanding its innovative company-building model into Sweden, forming a strategic partnership that will bridge the gap between the Norwegian and Swedish startup ecosystems.

Pinecone Ventures is pleased to announce that Peter Näslund has joined Pinecone Sweden as a Partner and Shareholder, bringing decades of legal expertise and leadership experience to the venture capital firm.

With an impressive 32-year tenure as a lawyer and Partner at global law firm DLA Piper, Näslund has established himself as a prominent figure in the Swedish business community. His extensive background in M&A transactions, IPOs, and business development will be invaluable assets to Pinecone Ventures and its portfolio companies.

"I am very thrilled about joining Pinecone and to support with my experience, contacts and with my presence in the business community. The development of Pinecone is very impressive and I highly appreciate the skill and enthusiasm of the people involved," says Peter Näslund.

During his distinguished career at DLA Piper, Näslund spent the last six years as Managing Partner, where he successfully transformed the firm into Sweden's leading global law practice with 250 employees. His strong leadership capabilities and strategic vision were instrumental in achieving this remarkable growth.

Jesper Vendel, Managing Partner at Pinecone Ventures Sweden, expressed his enthusiasm about the new addition: "We are delighted to welcome Peter to our team. His exceptional leadership skills and vast experience in complex business transactions will be tremendous assets not only for our internal operations but also for our portfolio companies. Peter's ability to build strong organizational cultures and develop effective leaders will help us create lasting value across our entire ecosystem."

After departing from DLA Piper, Näslund will divide his time between board assignments and working with entrepreneurial portfolio businesses such as Pinecone Ventures. His deep understanding of business development and corporate governance will provide strategic guidance to the firm's growing portfolio of innovative startups.

Näslund holds a Master of Law from Lund University and began his legal career as a Law Clerk at the District Court of Stenungsund before joining DLA Piper in 1990. He currently serves on several boards, including Börje Salmings ALS Insamlingsstiftelse, Sundströms Safety AB, and Aktiebolaget Varubelåning.

The addition of Peter Näslund reinforces Pinecone Ventures' commitment to providing its portfolio companies with not just capital, but also world-class expertise and mentorship to foster sustainable growth and success in the competitive startup ecosystem.

Contact Information

For more information, please contact: jesper@pineconeimpact.com

LET's BUILD A BETTER FUTURE

GET IN TOUCH