
March 27, 2025
Pinecone Welcomes Monica Hedberg as Partner
Pinecone Ventures is expanding its innovative company-building model into Sweden, forming a strategic partnership that will bridge the gap between the Norwegian and Swedish startup ecosystems.
Pinecone Ventures is proud to announce Monica Hedberg has joined as a Partner and Investor Relations Manager (IRM) for Sweden. Monica has also invested in our ongoing capital raise, further demonstrating her commitment to our organization.
Working alongside Camilla Andersson, IRM for Norway, Monica will strengthen cross-border relationships and communication with investors and partners throughout the region.
Monica brings an exceptional track record as a leading Swedish entrepreneur, investor, and board professional. She began her career as an anesthetic nurse before founding a treatment center for young women, which earned significant recognition and achieved a successful exit.
Since 2010, Monica has invested in nearly 50 companies. Her current portfolio spans health, technology, and includes Feddie Ocean Distillery, a women-owned whisky and gin distillery. As co-founder of Asynjor Invest, she has empowered over 500 women with investment knowledge.
Her numerous achievements include being named "Årets kvinnliga företagare" (Female Entrepreneur of the Year) in Uppsala and receiving the 2023 "Årets Kvinnliga Investerare" (Female Investor of the Year) award from Dagens Industri in Sweden. She also serves as Chair of Företagarna Uppsala and is active in several investor networks.
For the past six years, Monica has worked with early-stage space companies for the European Space Agency (ESA) and serves as Vice President of Rymdkapital. She is also an owner in Nordic Angels. Beyond her investment activities, Monica runs a health clinic in Stockholm and manages Rosas Pensionat on Gotland.
We extend a warm welcome to Monica and look forward to her valuable contributions to Pinecone Ventures.